This is a Clilstore unit. You can .
LESSON 1: WHAT IS MARKETING?
The evolution of business.
LESSON 2: MAKING A MARKETING PLAN.
The importance of business planning.
Analysis of the situation.
Setting objetives and strategies.
Marketing mix actions.
LESSON 3: THE PRODUCT.
Definition of product.
Type of product.
Lefe cycle of a product.
LESSON 4: HOW TO SELL THE PRODUCT.
New placement channels
LESSON 5: TECHNICAL ADVETINSING.
Definiton of promotion.
The sales promotion.
Activity 1: In pairs, you have to search at least two definitons marketing. Finally you are an exhibition of the work activity in class.
Activity 2: You need to find the next Internet vocabulary (advertising, merchandising, brand, consumer) and have a class discussion.
Activity 3: What is the most interesting thing you've read in the article "The sins of marketing"
Activity 4: Make a summary of 200 words, what is meant in the video "The history of marketing"
Activity 5: Give me your opinion on the video Inditex.
Short url: http://multidict.net/cs/2975